New research reveals shifting lifestyles in Spain and Portugal are fueling a pet ownership revolution, with 52% of Spanish and 58% of Portuguese households now including furry family members.

🔍 Key Insights:

· Rising Pet Humanization: Later parenthood and smaller households (28% single-person in Spain, 25% in Portugal) drive demand

· Spending Differences:

– Spanish dog owners spend €159/month vs Portugal’s €143

– Cat care costs €144 in Spain vs €109 in Portugal

· Tech Gap: 50% of Portuguese avoid pet tech vs 30% in Spain

🏙️ Urban Pet Challenges:

· 61% of Spaniards struggle with pet transport vs 31% Portuguese

· 57% say Spain lacks pet-friendly spaces (only 28% in Portugal)

📸 Family First:

· 86% of Spaniards view pets as family (79% in Portugal)

· 40% always include pets in family photos (vs 26% Portuguese)

🛒 Shopping Habits:

· Portuguese prioritize deals (48% shop in-store only)

· Spaniards seek health-specific formulas

“Our pets have become emotional anchors in changing social structures,” notes the AEDPAC report, highlighting how companion animals fill evolving lifestyle needs across the Iberian Peninsula.

📢 How does your country’s pet culture compare? Share your experiences below!

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