July 16, Amazon kicked off its highly anticipated Prime Day promotion for member customers. According to US data and technology company Numerator, 40% of American households are expected to shop during this event.
2023 Trends:
– Top Categories: According to Numerator, pet supplies, beverages, vitamins, and supplements were the most purchased categories during Prime Day 2023.
– Pet Supplies Sales: Similarweb estimated that pet supplies sales reached $300 million (€275.1 million) during Amazon’s annual shopping festival last year.
– Popular Product: Mars’ Temptations cat food was rated the second most popular consumer product during Prime Day 2023. 26% of Temptations buyers purchased the brand on Amazon during Prime Day, compared to 9% on non-promotion days. 28% of Temptations shoppers made repeat purchases on Amazon.
2024 Outlook:
Consumer packaged goods (CPG), including pet supplies, are expected to see growth during this year’s shopping festival. The pet supplies category continued to improve during Prime Day, with 9% of Amazon shoppers purchasing pet supplies in 2023, a 1% increase from 2022.
Reasons for Shopping:
Shoppers across categories are drawn by price (75%), a wide variety of products (57%), fast shipping (44%), online shopping experience (39%), and easy return processes (37%).
Call to Action :
Pet supplies continue to perform strongly on Prime Day, offering pet owners more quality choices and great prices. Visit our website [Petfessor.com](https://www.petfessor.com) to explore more pet care products and shopping guides, making your pets’ lives better! 
Share your shopping experiences and pet stories with us, and let’s celebrate the joy pets bring into our lives! 
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